Tuesday, April 17, 2012

The laws of drama


The modern movement in the world of innovation, start-ups and other things developing in certain scenarios. Are there any trends that developed around them fight to the laws of drama. There are a contributing force, is opposing, there is intrigue, plot, etc.. The plot begins when a particular line of the final act and released a couple of key players. So, what line ( trends) are in the modern world of startups?. втл




  1. Stir in the conventional offline business online in some of its variations. This is all kinds of IT services and sites that add new properties to business as usual. For example, the selection of services Realtors, teaching English and other.


  2. Changing the relationship, when the previously non- interlaced lines ( curves ). For example, when the manufacturer's Marvel Comics main source of income were not comic book buyers, and the film company that filmed his scenes.


  3. Personalization. Due to the fact that now a man with a mobile device or PC connected to the Internet becomes more accessible to the client, in this construct all sorts of new things. It is a lot of start-ups based on the concept of online person-.


  4. globalization. Many start-ups and ideas are based on the ability of technology to geographically distributed businesses and people closer together. On the opportunity to work with the world, regardless of geographic location.


  5. Mobilization and geo targeting. Well, you've heard all the screaming that goes into all mobile phones. This is the same personalization, only deeper, taking into account the physical location of man - Online.


  6. socialization. Technology relationship, based on the trends outlined above, are ubiquitous method of synergy.


  7. The centralization of decentralized technologies. This is a very interesting phenomenon. On the one hand, there are processes of decentralization (all integrated with each other, cloud computing, etc.), on the other hand, the effect of centralizing everything around him is a matter of major players such as Apple, Google, Microsoft, is constantly increasing.


  8. Increases the level of quality requirements. The winners are often those who come up with an idea, and those who implement it beautifully. This steady growth. Even if you are targeting the lower segment and individuals, they already have a lot of expectations for quality design, usability, and chips.


  9. Design becomes a separate concept and trend. Take that, like, come up with a new design ( shape, appearance, taste) and it will be a new product. This is again a consequence of the growth of quality requirements.


  10. reshuffle. No more than the standard value chains. The supplier -manufacturer -distributor. This is a game designer, which can now be arbitrarily rearranged players to create new and then again to change the order.


  11. Interpretations. New interpretations of old, the addition of some properties of the products of others, always a source to create a business.


  12. innovation. Actually revolutionary breakthroughs, which is not much, but they are, which are created in a laboratory whose. This mainly relates to the field of biotechnology, and energy.



This list is not meant to be a complete coverage of all scenarios, but the idea, I think it is clear. Razmnozhte it in the industry and you will get some kind of DNA chain scenarios where the same lines are the main line for himself and for the other side. Trends are complementary to each other, intersecting at different branches, the players, the old strategies. The two main conclusions:.




  1. The old classification should be thrown out and look at the market both at the scene. Unrelated to the player you can become your supplier or customer, you can create a customer, where they were not, and so on. Market start-ups - is the designer of the trends and markets.


  2. The old strategy, based on digital analysis of the market will no longer work. Weave, and changes occur more frequently than cools the paper on which is printed once the analysis.

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